Thank you for purchasing the They Buy Your Because Workbook

You will receive an email with a link to download the workbook.

This workbook is the exact workbook that we use in our live, daylong sessions with company executives. It includes step-by-step instructions about how to do every exercise in the framework.

For additional, in-depth instruction, consider the ONLINE COURSE which includes videos from Gerry explaining each exercise including pitfalls and best practices.